About Us
HBE is a boutique advisory firm focused on strategy, governance, and enterprise transformation. We work with leadership teams on complex challenges, supporting organizations at pivotal moments from shaping direction through to delivering large-scale change across their enterprise.
What sets us apart
Our model is senior-led and problem-specific. We bring together the right combination of sector insight and specialized expertise for each engagement, rather than deploying pre-defined teams. This ensures that our work remains grounded in the client’s context and carried through into implementation.
Leadership
HBE is led by senior advisors supporting boards and executive teams on complex strategic and organizational challenges.
Haddiah Musawa - Partner
Advisor on AI governance, public policy, and strategy design across government and private-sector institutions, with a focus on performance improvement and institutional development.
She holds a Master of Public Policy from the London School of Economics and is a member of the Board Directors Institute (BDI).
Bilal Elahi - Partner
Advisor to boards and executive teams on strategy, operating model design, and enterprise transformation. His work focuses on translating strategic priorities into executable programs—driving alignment, disciplined execution, and long-term value creation.
He is a member of the Board Directors Institute (BDI) and holds a degree from the University of Kent.
Our Team
We operate through a flexible, client-first model, assembling expertise around the needs of each engagement rather than deploying pre-formed teams. HBE also supports a select number of organizations through ongoing advisory roles, including non-executive director, board / committee advisory positions on a retained basis.
Our teams draw on a curated network of senior industry experts, including former C-suite and Fortune 500 executives, allowing us to bring deep, context-specific expertise where it matters most.
This approach ensures that capabilities are aligned to the work as they evolve, with each phase supported by the right expertise under a senior-led, accountable delivery model.
Representative profiles from our network of senior advisors and industry experts, illustrating the depth of expertise we bring to each engagement.
